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The media is full of predictions of what “normal” will be, and its pretty well all guesswork. We’ve been looking at where the successes and

To stay ahead of the changes in retail merchandising, we are constantly monitoring the latest shopping trends. Using data from the GlobalWebIndex ongoing COVID-19 study, it’s been fascinating to see how the outbreak has impacted the shopping landscape, and which consumer attitudes have changed as a result. This is bigger than marketing – it’s providing

Whilst everyone frantically tries to predict the shape of Retail, and the High Street post-pandemic, the wiser commentators look at a more

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers who have dedicated amounts of social following. Influencer marketing works because of the high amount of trust that the influencer has built up with their following particularly on platforms like Instagram. Brands will use the ‘influencer marketing’ technique

Cross-brand collaboration is a marketing strategy which combines two offerings from separate companies. The technique is usually used to sel

As more consumers turn to smartphones to shop, brands of all sizes are thinking about mobile commerce strategies and how to take advantage of shopping features on popular social media platforms. We came across research about one of the most popular social media platforms – Instagram, and how you can buy from your favourite brands

Adam Frisby from Great Yarmouth, had no previous experience in starting or running a business. But this soon changed 7 years ago when he be

Seasonality is an ever-evolving trend Each season comes specific, noteworthy holidays, events and activities, which cause consumers to behave differently, hence, provide opportunities for businesses to thrive. Examples of seasonal opportunities that have the power to boost revenues and connect brands with their consumers/audience include; Valentine’s Day, Easter, summer holidays, Halloween and Christmas etc.

Much to the surprise of many – Vaping has become a massive phenomenon, with over 3.6m Brits enjoying it now.

Walking down the Avenue des Champs-Élysées in Paris, which is one of the most famous shopping streets in the world, I came across various shop window displays. They all brought their products to life with French finesse. The details seemed to be more extravagant and had a Parisian feel to them which I absolutely loved.

What is Cross-Branding?  It’s a marketing strategy which combines two offerings from separate companies. The technique is usually used to s

Charlotte’s views on animal testing on products.This is an extremely tough topic to speak about but at the same time needs to be spoken a

Coming back after Christmas, Impulse are pleased to be coming back to a very healthy order book!

Save the Fish: As a result of David Attenborough’s campaign regarding the devastating consequences of our consumption of plastics and the di

Meet the ImpulsePOP team – Q&A with Mark McKeown, Michele Jones, and Stephen Charge. It’s important for us at Impulse to help you, our clients, deliver excellence in retail. But for any great business to flourish, we understand a level of trust needs to be built before a call is made or email is sent

In considering this question, I first need to establish what makes a display work well.  When we sit down at the start of a creative brief,

Missguided – A new and exciting brand that has grabbed our attention at Impulse! Charlotte, one of our apprentices’, has been enthusing

The Forecourt AdBlue Bunker for Keeping our emissions down! Yara Bunker Forecourt For some years, ImpulsePOP has manufactured the metal powder- coated AdBlue Forecourt Point of Sale Display Bunkers for sitting at major filling stations and forecourts across the UK.