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The festive season is finally here, and with it, perhaps the single most crucial period of the year for retail. Early estimates suggest the

The United Kingdom has introduced legislation that will restrict special reduced-price offers on foods with high fat, sugar, and/or salt (HFSS) content. The new guidelines revolve around the way HFSS foods are advertised and promoted by FMCG brands and retailers. The legislation will also ban free refills for soft drinks. Program goals To reduce sugar

With the incredible advances in software programmes and cellular connectivity technology, wearable and hearable technology is offering life

The team at Impulse Pop are always really excited to work with brand new industries and help them merchandise their products with effective displays. Over the years, our team has developed parts for a car chassis and created promotional displays which aim to entice people into making impulsive purchases when filling up their vehicles. Below,

Ever since the world went into the very first lockdown, we have seen some of the most naturally wondrous places benefit from the lack of human contact. One of the most famous locations to endure some much-needed rest-bite would be Venice, Italy, where the water has appeared remarkably clean for the first time in decades.

There are a number of things the pandemic has taught Impulse since it started to spread early last year, and one of the biggest lessons woul

For over 10-years, Impulse POP has been at the very centre of the Marvel Cinematic Universe as suppliers of the famous shield used by Captain America. This highly sought after prop is one of the defining features across the entire series, often playing a huge role in the fight against evil forces that aim to

Even though the retail industry has been massively hindered by the effects of Covid-19 and things like Social Media have gained more influence over how we shop, there is now a light at the end of the tunnel with stores set to reopen very soon.   This of course means plans are now being put into

As a small business within the retail industry, we use social media as a way of gaining new business, showcasing our work, engaging with our customers as well as helping our business grow. We’ve embraced this form of communication, but not only is it difficult to keep up with, it’s difficult to integrate it into

We feel that probably the market is now more divided than ever. When we look at where our core business comes from, and ultimately ends up, it is different to where it was a few years ago. The difficulty for Brands is how to deal with the increasing “crossover” and number of competitors.

While many of us have forgotten what it means to go to physical retail shops, we are now more than ever spending time doing online shopping. Buying online has made us realise how convenient, speedy and easy shopping online can be, and the pandemic has only pushed UK retail e-commerce forward. In addition, these are

A growing number of retailers and courier firms are suspending or cutting back deliveries into the EU as companies grapple with new border controls as well as import taxes. The delays at the border are becoming a large problem concerning roll outs heading for Europe, without an easy solution ahead. DPD said new border procedures,

The idea of ‘window shopping’ is even more relevant at the moment, where smaller shops have to limit the number of customers in their store at any one time. Now, if there is a queue outside your shop, a potential customer may think twice before spending time waiting their turn. This means that an eye-catching

One of the reasons we at Impulse love this industry, is the everchanging shape of it.

With the High street being in such a period of change, the need to attract shopper footfall is paramount. When we studied this 2 years ago, the idea of this temporary retail concept, sometimes called flash retailing, or temporary retail, was being adopted as a promotional strategy – getting brand awareness in new locations.

There has been a notable increase in the number of sports nutrition brands coming to prominence in the retail market in recent years. The good news is that renewed focus on health and fitness since March could help kick-start the category and be vital for brands and retailers to re-engage their shoppers

When we first wrote this blog back in 2018, we started it off with ‘we’re in a new era of retail.’ We were right then, but boy how things have changed since then! We are now well and truly in a new era of retail. Not just with the effect of Coronavirus still adapting and

In light of the recent difficulties faced by high street giants like Debenhams and House of Fraser, British consumers have been revealed to be three times more likely to shop more with independent stores than large department shops over the next five years, according to findings from marketing automation suite. So maybe brands that sell