The Dos and Don'ts of Point of Purchase Display Design

Are you looking to increase sales of your product? Of course, you are! Studies show that products displayed on a point of purchase (POP) display sell better than shelf sales. They can actually increase sales by as much as a whopping 20-30%! However, the effectiveness of the POP display will depend on many factors and a big one is the design of your display.

A study by POPAI (Point of Purchase Advertising International) found that 68% of shoppers made an unplanned purchase thanks to a POP display.

As POP and point of sale (POS) experts, Impulse Point of Purchase can design and manufacture your counter top displays and retail POS displays. We will work closely with you to create a POP display that wows.

Point of purchase displays are a critical component of retail marketing. They are essential for showcasing new products, influencing customer purchasing decisions and promoting offers. They provide the opportunity to create an impression on your customer and communicate your brand message. Creating an effective POP display requires careful consideration to ensure that it achieves its desired impact. In this blog, we will explore the dos and don’ts of POP display design.

What to consider when designing a POP display

DO: make your POP display interesting. People will walk past anything bland or uncreative. You only get one chance to make a first impression!

DON’T: cram in too much information or add too many products. This can make it overwhelming for the customer. Keep the design simple to make it more effective and easier to understand. If you overwhelm shoppers, it detracts from the product and will result in the customer losing interest and moving on.

DO: make your point of purchase display emotionally stimulating. If you evoke a feeling from customers, they’re more likely to make a purchase. You can do this by using compelling imagery and videos, adding a personal touch, creating a story or using music and sound effects.

DON’T: use too many fonts or colours. A busy POP display is off-putting. You need to be clever with how you draw the eye of the customer.

DO: consider the customer experience when designing the POP display stands. It needs to be visually appealing, easy to navigate and informative.

DON’T: forget the product. You can easily get caught up in the design and forget the product you’re actually promoting. The design needs to complement and enhance the product’s features.

DO: use high-quality graphics and images. The POP display needs to look professional. If customers see low-resolution images, they will perceive your product as low quality too.

DON’T: forget about lighting. A well-lit POP display can enhance the product’s appearance and draw attention to the display.

 incorporate your brand identity to create a cohesive look across all your marketing materials and help customers to easily recognise your brand.

DON’T: forget to add a call to action. Wording like ‘buy now’ or ‘limited time offer’ can encourage shoppers to make a purchase.

DO: make your POP display interactive as it will engage customers and create a memorable experience. You can incorporate elements that encourage customers to interact and spend more time perusing your POP display. Add touch screens, product demonstration videos or games.

DON’T: get carried away with the design without considering the customer you’re targeting. The graphics, message and imagery need to work for the shopper that you’re talking to.

DO: choose the right size display for your needs. If your product is small enough, a counter display may be a better choice. For larger products or if you intend on using interactive elements, you may need a freestanding POP display.

DON’T: make it difficult for the customer to get the product out of the POP display. This could hinder your chance of a sale. A clever design is great but the shopper must be able to easily retrieve your product.

If you’re looking for counter top displays or retail POS displays, come to Impulse Point of Purchase. We can create customised designs that can attract shoppers and increase product visibility. We work across a number of industries, designing and manufacturing a wide range of POP and POS in uk for displays. Get in touch to discuss your next POP display design.