How to Get People Into Your Shop

The most important shopping weeks are upon us, as the last-minute Christmas gift panic buying is setting in. When the streets are busy and potential customers are hurrying past, it’s more important than ever to make your shop front as encouraging as ever. We’ve put together a few tips to help you welcome people through your doors.

Make it Obvious that Your Shop is Open

With the cold weather now here in full force and the price of heating your store rising, your shop door is likely to be closed at this time of year. This may make it less obvious that you are open for business. Make sure you have an easy-to-spot ‘open’ sign or opening hours displayed near your door. While you’re at it, don’t put people off by not making it easy to get inside. Nobody likes the classic British embarrassment of the push/pull fiasco. If you have double doors where one is fixed closed, put a pull or push sign just on the door that is in use.

In a world where everyone’s first source of information is the internet, it is more important than ever to make sure that your business can be found on Google. Make sure your Google My Business details are up to date with your address and opening hours clearly displayed and your pin correctly located on Google Maps. You can submit a request to move your pin if it isn’t quite right and edit your My Business profile for holiday opening hours to ensure your customers know that it’s worth braving the cold weather to pop in.

Entice Customers into Your Store with Great Window Displays

There is no getting away from first impressions being the most important when it comes to retail pos display. If your window display isn’t catching the eye of passers-by, you limit your chances of getting new customers into your store. The history of shop window displays is fascinating, with the trend started in the early 1900s by Selfridges in London. Bold displays grab attention and promoting popular products and sales are a great way to draw people in. There are many tips for creating stand-out window displays, but Christmas is the perfect time to create a wintery scene or use brand-colour decorations to get people in the mood for gift-giving. We’ve put together some great ideas to make the most of decorating your shop window during the festive season.

Make Your Store Easy to Navigate

So you’ve pulled in some potential customers with your amazing window fsdu displays. Now you need to make it easy to find the products and promotions that have grabbed their attention. Effective merchandising is key to directing your customers around your store, from finding products easily, to joining the queue at the till, this should be a simple and enjoyable journey. If there are opportunities for an interactive experience with your products, make it clear that customers are welcome to touch and try them out.

Give Your Shop a Destination Vibe

Whether it’s providing shoppers with comfortable seating to rest and recharge or, room allowing, a fully stocked cafe, if you encourage customers to relax, they are more likely to stay longer and have something catch their eye. Introducing interior design elements that aren’t necessarily for sale, such as plants, artwork or cosy furniture, give a homely feel. Focus on the theme of your retail space and the tone you want to set. Creating amazing displays that are Instagram-worthy will really generate that destination-vibe, increase footfall and provide opportunities for those spontaneous purchases. 

Use Bespoke Multipurpose and Reusable Displays

FSDUs that are dynamic and can be used over and over again for every occasion and season are the most cost-effective ways of keeping your store fresh and appealing. Our specialist design team can create displays with interchangeable graphics and multipurpose merchandising opportunities, so you can generate that feeling of something new and exciting every time a customer enters your store. Get in touch to speak to our team about how we can create your next eye-catching display.