3 Vital Reasons To Start Using Gondola Shelving

Isn’t it wonderful seeing the high streets bursting with life once again! With the summer in full swing, many of us are lapping up physical retail, a turn of events sure to be noticed by business owners who want to promote their goods and services to the masses. 

Are you planning a major summer campaign? And, have you considered which display type would be best for you? We’re here to explain how gondola shelving can be a great way to make a significant impact in shops. 

Tons of Products Can Be Paraded to Customers 

Fancy selling lots of products to lots of people? Then gondolas offer the very platform you need to become an integral feature within shops. It’s their simplicity that makes them such a powerful merchandising tool. By providing loads of shelving space around all four sides of what’s essentially a giant open stand, it allows the product to do all the talking.

And they happen to be great for sweets, especially when people know what they want, and all they need is easy access to their desired treats. With so much shelving space available, the assortment of colours you get from confectionery also creates a rather eye popping sight. 

So, from the shop owner’s perspective, these displays tick rather a lot of merchandising boxes. For brands, the ease in which products can be accessed makes this a potential money-generating machine – when laid out correctly of course.

Easily Assembled Every Single Time 

Have your marketing efforts fallen behind? Don’t worry! Gondola displays can be planned and installed within incredibly swift timeframes. There’s honestly nothing overly complicated to contend with, you’re simply presented with a flat pack solution that takes moments to put together. 

Once the installation is complete, you can also play around with the height of shelves. If you have large items, simply move shelving up and down accordingly, and if you feel a different arrangement is needed, then feel free to take an entire shelf out from its current position and place this somewhere else to maximise merchandising impact. 

Neat & Practical Solution That Saves Space

Big, lavish and complicated displays are great, but what happens when the store is limited on space? In this instance, placing practicality over style is massively important, and with gondolas, you certainly adhere towards the latter. They’re straight, simple and come with the capacity to seamlessly integrate into shops, without taking up unnecessary room. 

Our Previous Work 

We love working on gondolas, and over the years, we’re delighted to have helped some amazing brands utilise these displays to great effect. 

Below are just two examples. 

Dulux 

Selecting your desired paint is an important choice to make, so we made sure Dulux were handed a streamlined gondola display which presented all their options clearly. The display was created with various tones sitting next to each other, so that customers could really drill down the colour they wanted within one very specific part of the spectrum. 

Baselayer 

This particular gondola benefited from the versatility of these displays, with extra racks added to each side, which meant the base layers could be presented outside of the product box. 

It’s Time to Make Your Gondola Display 

You could be missing out on loads of customers without a meaningful in-store presence. To ensure you’re left, right and centre of physical retail, get in contact with us today, and we can start planning your perfect gondola display.