Dulux Added Value Gondola Bay

We had to ensure this broad and complex range was given the right exposure, so we made like minded communication, signposting and incorporated a range of unique selling points to achieve the best possible impact in-store.

A major concern was making sure these could fit four different formats of racking throughout the B&Q estate. This had to be done cost effectively, which meant we developed a system where common parts were easily accessible, which meant the installation process became easier. Materials used were predominantly sheet metal fabricated, with bespoke injected moulded pockets and real wood painted chips.