Retail display

Whilst everyone frantically tries to predict the shape of Retail, and the High Street post-pandemic, the wiser commentators look at a more

Cross-brand collaboration is a marketing strategy which combines two offerings from separate companies. The technique is usually used to sel

As more consumers turn to smartphones to shop, brands of all sizes are thinking about mobile commerce strategies and how to take advantage of shopping features on popular social media platforms. We came across research about one of the most popular social media platforms – Instagram, and how you can buy from your favourite brands

Adam Frisby from Great Yarmouth, had no previous experience in starting or running a business. But this soon changed 7 years ago when he be

Seasonality is an ever-evolving trend Each season comes specific, noteworthy holidays, events and activities, which cause consumers to behave differently, hence, provide opportunities for businesses to thrive. Examples of seasonal opportunities that have the power to boost revenues and connect brands with their consumers/audience include; Valentine’s Day, Easter, summer holidays, Halloween and Christmas etc.

Walking down the Avenue des Champs-Élysées in Paris, which is one of the most famous shopping streets in the world, I came across various shop window displays. They all brought their products to life with French finesse. The details seemed to be more extravagant and had a Parisian feel to them which I absolutely loved.

What is Cross-Branding?  It’s a marketing strategy which combines two offerings from separate companies. The technique is usually used to s

Charlotte’s views on animal testing on products.This is an extremely tough topic to speak about but at the same time needs to be spoken a

Missguided – A new and exciting brand that has grabbed our attention at Impulse! Charlotte, one of our apprentices’, has been enthusing

Dulux Retail POS in 275 B&Q Stores Dulux’s major Retail POS paint initiative for 2016 has just finished its nationwide rollout to 275 B&Q stores. Impulse are proud to have worked with our sister business Cirka Creative (www.cirka.co.uk) who were responsible for the design, development and production of all aspects of this £1.2m project