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Music and Entertainment
Choices Rental DVD
Impulse have been working with Choices DVD for approximately two years. Initially tasked with designing and building a Budget Interactive unit, this proved so successful that further investment was made in the Brand "Rent It Here". A second generation unit is now what you see. This has been developed over a six month period, in working with Edington Wilson, under brand guidance from the incumbent PR Agency.
A full PR Campaign is now in progress, Impulse are excited to be producing 20 units per week
The unit comprises a metal structure, LED lighting down each side and across the top, producing a "Halo" Lighting effect by pushed through Opal acrylic.
Information is provided by a top Trailer Screen, and a lower touch screen with card swipe.
the unit is connected to the internet via a PC inside the unit, enabling real-time, remote updates.
Target outlets are Multiple Retailers and Symbol Groups. Uptake has exceeded 40,000 members, and all feedback is very positive.
Impulse have entered this unit in the 2011 POPAI Awards - wish us luck!
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