Welcome back!
2010 turned out to be our highest turnover yet. We expect to beat this in 2011, and it looks like it is going to be a challenging year.
inflation will play a heavy part in both our personal and business lives - the effect on Retail will mean worsening costs and a much more competitive sector. The inevitable rise of Interest Rates will make life interesting too!
We have no reason not to keep positive, are enjoying a good order book, and a refreshingly buoyant attitude from our clients.
A good indicator for us is the level of quality pitches we are involved in - which is up by 30% from this time last year

Impulse are currently working on a 330 x One Stop Roll-out for DVD stands, an exciting new Rental Interactive Unit, and continued H&M Store equipment for European Destinations.
its great seeing our lasered components appearing in Gulliivers Travels, which is a departure from our usual work - look out later in the year for Captain America, we worked extensively on the shields and car interiors - images will be posted when we are allowed to!

We have just supplied all Display Equipment for a DVD, Music and Games Shop opening in London, this and other similar enquiries received since we made changes to the Impulse POP Website are making us look at further potential services we can offer via the website. Impulse have a vast experience in the Home Entertainment sector, and also produce a range of standard products which will be more accessible later this year.

Other things on our "to do" list include:

-Further Exporting - our exports in 2010 were up by 28%, we see more potential in 2011
-Greater emphasis on alternative Supply Chain - Impulse have always offered alternative routes, and most pitches we make that exceed £100,000 require cost driven alternatives.
-Impulse expect to invest in further capital equipment in 2011. The success of our "Lights Out" Automatic Laser Profiler means that we can work smarter, and our capacity has grown. The effect this has on the business is currently being evaluated.
-2012 Olympics - more quoting and hopefully winning some of the work is important to us.
-Growth in the Convenience Sector, we have been successful working for a major Newspaper, and look forward to extending the range of displays for them and others in this area


We hope you enjoy reading this, and if you have any enquiries to discuss, or wish to talk further about the business, contact us by email on sales@impulsepop.co.uk or phone 01767 682756

Thankfully we can put 2009 behind us!
There is definately a better feel to 2010, and we are already in a better Sales position than January 2009.
We’ve had meetings in London today – discussing a large roll-out destined for the High Street in March.

Did you know…..?
One of Impulse’s core strengths is the production of Entertainment Displays
We’ve produced thousands of DVD / CD Displays over the years, and have a vast knowledge of the best ways to present all Multimedia Formats.
Lately we have been seeing a trend towards Nintendo DS products along side the normal DVD displays – Bluray is our next growth area.
Impulse design and manufacture bespoke Music Displays, and produce a range of standard Spinner Displays – we’ll be adding details of these to our website soon.

I spent a good day last week at Destination Growth, speakers included Greg Dyke and Alan Sugar and the commercial director of Williams F1. The most interesting was Michelle Mone, the founder of Ultimo Bras – an inspiring talk.

Its always a good confidence builder going to these conferences, you leave with a renewed passion for success, which is something we all need from time to time.

We have had a good few weeks, are through to the final stages of a major pitch for a premium Chocolate Retailer, and in the early stages of developing a Music System destined for the aisles of a major grocer.

Christmas….. just as we thought we were seeing the last of Christmas POP work, we have taken on three orders today on short lead-times – which of course we are happy to do!

it seems that no-one really knows what is going on in Retail – and Christmas is just another milestone to reach, and survive past for many.

After a difficult year we are now enjoying a busy period. Impulse Point of Purchase Designs and Builds Point of Purchase Displays.

After investing £250,000 in a new laser machine at the end of last year, we are now at full capacity for the machine for the next 4 weeks, 24 hours a day.

is this a sign of the economy picking up? I believe that it is looking brighter, but as demand has been so low for 12 months stocks are low, we should remain busy for a while – well thats me being optimistic! We had some exciting news on Friday – we are through to the last stage on a Tender for a large Confectionary Business. Fingers crossed for the final stages..