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Blogging about Point of Purchase for the Retail sector


Spring or Summer?

May 11th, 2011  |  Posted by Mark in Retail Display, Point of Sale  |  7 comments

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I havent blogged for a while, so as i sit in the departure lounge before going to Frankfurt, thought it a good opportunity to write a quick note.
Firstly i’m going to have to have a moan about April - what a terrible month for anyone trying to produce anything! it was worse than a bad December for invoicing, but great for seeing more of the family - so get your priorities right Mark!
its meant we are into our busiest May on record, lets hope this continues through to the Summer now.
The weather is great, but from a retail perspective i think we now have to assume Summer is now going to be April to June - what happens after then is anyones guess! Shopping behaviour is certainly changing, with reports out yesterday heralding good footfall and turnover during the Hot spell we’ve just had. This seems to have been the trend over the last 2 years, so i wouldnt be surprised if the peak promotional periods are tweaked slightly to suit.
We are putting units into 270 Burton stores over 5 days next week which is hitting the Fathers Day period for Music and Entertainment. This is a classic example of the service Impulse offer, we’ve designed the stands and POS, manufactured and are installing the units on the shopfloor, tied in with Product Merchandisers to ensure compliance and smooth launch.
We’ve entered the 2011 Popai Awards, hoping for another success - details of our entry will be published shortly.
We’ve decided to revamp the website - to accommodate the expanding needs of the business, and our clients. This will be launched prior to us exhibiting at this years In Store Show.
Finally with the launch of the IPAD 2 (love it) we will have some exciting news to share with you around this product - on the next blog.




Impulse Website Refresh

June 26th, 2010  |  Posted by Mark in DVD and Music Displays  |  Leave a comment

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Impulse have just completed refreshing the website.
Its been a busy year, big new wins include Thorntons PLC and Choices, read more about it in the portfolio area.
A large part of our business is in the Displaying of DVD and Software , we produce a standard range of free-standing, and wall units. in the last 2 months we have rolled out Spinner units to all Maplins stores, and are currently trialling the same units in 30 x Asda Stores.
Impulse will plan store layouts, or manufacture Bespoke solutions.





2010 Point of Purchase Retail

January 18th, 2010  |  Posted by Mark in Uncategorised  |  Leave a comment

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Thankfully we can put 2009 behind us!
There is definately a better feel to 2010, and we are already in a better Sales position than January 2009.
We’ve had meetings in London today – discussing a large roll-out destined for the High Street in March.

Did you know…..?
One of Impulse’s core strengths is the production of Entertainment Displays
We’ve produced thousands of DVD / CD Displays over the years, and have a vast knowledge of the best ways to present all Multimedia Formats.
Lately we have been seeing a trend towards Nintendo DS products along side the normal DVD displays – Bluray is our next growth area.
Impulse design and manufacture bespoke Music Displays, and produce a range of standard Spinner Displays – we’ll be adding details of these to our website soon.



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