Impulse exhibited for the third year running, and are pleased to confirm that we are booked again for 2012.
Analysis after the show was mixed, the hard evidence is that each year has been successful from the all important Sales and Client perspective - its all about the orders!
The quantity of visitors was lower this year, yet the quality seemed to be as good as previous years.
It makes me wonder if the culture of doing business is changing, or are people just getting lazier? i’ll explain... as the marketing landscape changes, social marketing enables a higher perception of accessibility. So why bother to make an effort to go and see what is going on at an exhibition? The internet should provide all the information you need - but does it?

In my humble opinion, no!! Impulse have developed a range of IPAD Displays . You would think that the most popular, and best selling Technology item of 2011, will have every conceivable accessory / Display available to view on the internet. You try and Google it, and the results are a mess. You cannot put all your trust in web research alone. The experience of face to face communication should not be under estimated.
Each time we prepare for the show, we all question the effort required to carry it out - but nothing beats actually facing people and spending a few minutes in a worthwhile conversation.
So, in a round about way, this is why we will be exhibiting in 2012.

Apply this to the Retail Environment - you cannot rely on virtual advertising alone - people want to touch and feel the products, see them on engaging and exciting Displays, hence why over 60% of buying decisions are made at the Point of Purchase.
Please contact us here show you to make your products sell exponentially.

I havent blogged for a while, so as i sit in the departure lounge before going to Frankfurt, thought it a good opportunity to write a quick note.
Firstly i’m going to have to have a moan about April - what a terrible month for anyone trying to produce anything! it was worse than a bad December for invoicing, but great for seeing more of the family - so get your priorities right Mark!
its meant we are into our busiest May on record, lets hope this continues through to the Summer now.
The weather is great, but from a retail perspective i think we now have to assume Summer is now going to be April to June - what happens after then is anyones guess! Shopping behaviour is certainly changing, with reports out yesterday heralding good footfall and turnover during the Hot spell we’ve just had. This seems to have been the trend over the last 2 years, so i wouldnt be surprised if the peak promotional periods are tweaked slightly to suit.
We are putting units into 270 Burton stores over 5 days next week which is hitting the Fathers Day period for Music and Entertainment. This is a classic example of the service Impulse offer, we’ve designed the stands and POS, manufactured and are installing the units on the shopfloor, tied in with Product Merchandisers to ensure compliance and smooth launch.
We’ve entered the 2011 Popai Awards, hoping for another success - details of our entry will be published shortly.
We’ve decided to revamp the website - to accommodate the expanding needs of the business, and our clients. This will be launched prior to us exhibiting at this years In Store Show.
Finally with the launch of the IPAD 2 (love it) we will have some exciting news to share with you around this product - on the next blog.