I dont think we’ve been in a similar situation to this since the Autumn of 2008.
As we approach a telling week for the Eurozone, doom and gloom in the press about a Wet, disasterous spring for retail - lets look at the upside.
We’ll soon be experiencing the best August footfall in London for years (2012 Olympics) and all thats needed now is a bit of confidence within the FMCG Sector -
Impulse is fortunate to be operating in areas that have had long term investment commitment - Entertainment, Healthy Snacks, and Emerging Technologies - thats not to say that budgets are not being restricted though!
We are planning for the upcoming "In Store Show" at Earls Court in 29th/ 30th June, it will be interesting to see if attendance is affected by the current climate. Come and see us at G207! We’ll be exhibiting examples of recent projects, and looking forward to discussing any projects coming up that you may have.
Regardless of the situation with Greece (and others) in Europe, we maintain that the UK offer, if anything, is enhanced now. We can offer value for money, and add value through our expert experience.
Impulse have embarked on a Government assisted " Passport to Export" programme - which enables us to trade with local assistance in neighbouring economies. Given the climate, this should give us great opportunity to expand the business - will keep you posted.
Finally, we can also say we’ve done our first job relating to The Jubilee - some 4 ft Diamonds, soon to be seen in Jaeger.

Welcome back!
2010 turned out to be our highest turnover yet. We expect to beat this in 2011, and it looks like it is going to be a challenging year.
inflation will play a heavy part in both our personal and business lives - the effect on Retail will mean worsening costs and a much more competitive sector. The inevitable rise of Interest Rates will make life interesting too!
We have no reason not to keep positive, are enjoying a good order book, and a refreshingly buoyant attitude from our clients.
A good indicator for us is the level of quality pitches we are involved in - which is up by 30% from this time last year

Impulse are currently working on a 330 x One Stop Roll-out for DVD stands, an exciting new Rental Interactive Unit, and continued H&M Store equipment for European Destinations.
its great seeing our lasered components appearing in Gulliivers Travels, which is a departure from our usual work - look out later in the year for Captain America, we worked extensively on the shields and car interiors - images will be posted when we are allowed to!

We have just supplied all Display Equipment for a DVD, Music and Games Shop opening in London, this and other similar enquiries received since we made changes to the Impulse POP Website are making us look at further potential services we can offer via the website. Impulse have a vast experience in the Home Entertainment sector, and also produce a range of standard products which will be more accessible later this year.

Other things on our "to do" list include:

-Further Exporting - our exports in 2010 were up by 28%, we see more potential in 2011
-Greater emphasis on alternative Supply Chain - Impulse have always offered alternative routes, and most pitches we make that exceed £100,000 require cost driven alternatives.
-Impulse expect to invest in further capital equipment in 2011. The success of our "Lights Out" Automatic Laser Profiler means that we can work smarter, and our capacity has grown. The effect this has on the business is currently being evaluated.
-2012 Olympics - more quoting and hopefully winning some of the work is important to us.
-Growth in the Convenience Sector, we have been successful working for a major Newspaper, and look forward to extending the range of displays for them and others in this area


We hope you enjoy reading this, and if you have any enquiries to discuss, or wish to talk further about the business, contact us by email on sales@impulsepop.co.uk or phone 01767 682756