I havent blogged for a while, so as i sit in the departure lounge before going to Frankfurt, thought it a good opportunity to write a quick note.
Firstly i’m going to have to have a moan about April - what a terrible month for anyone trying to produce anything! it was worse than a bad December for invoicing, but great for seeing more of the family - so get your priorities right Mark!
its meant we are into our busiest May on record, lets hope this continues through to the Summer now.
The weather is great, but from a retail perspective i think we now have to assume Summer is now going to be April to June - what happens after then is anyones guess! Shopping behaviour is certainly changing, with reports out yesterday heralding good footfall and turnover during the Hot spell we’ve just had. This seems to have been the trend over the last 2 years, so i wouldnt be surprised if the peak promotional periods are tweaked slightly to suit.
We are putting units into 270 Burton stores over 5 days next week which is hitting the Fathers Day period for Music and Entertainment. This is a classic example of the service Impulse offer, we’ve designed the stands and POS, manufactured and are installing the units on the shopfloor, tied in with Product Merchandisers to ensure compliance and smooth launch.
We’ve entered the 2011 Popai Awards, hoping for another success - details of our entry will be published shortly.
We’ve decided to revamp the website - to accommodate the expanding needs of the business, and our clients. This will be launched prior to us exhibiting at this years In Store Show.
Finally with the launch of the IPAD 2 (love it) we will have some exciting news to share with you around this product - on the next blog.

Welcome back!
2010 turned out to be our highest turnover yet. We expect to beat this in 2011, and it looks like it is going to be a challenging year.
inflation will play a heavy part in both our personal and business lives - the effect on Retail will mean worsening costs and a much more competitive sector. The inevitable rise of Interest Rates will make life interesting too!
We have no reason not to keep positive, are enjoying a good order book, and a refreshingly buoyant attitude from our clients.
A good indicator for us is the level of quality pitches we are involved in - which is up by 30% from this time last year

Impulse are currently working on a 330 x One Stop Roll-out for DVD stands, an exciting new Rental Interactive Unit, and continued H&M Store equipment for European Destinations.
its great seeing our lasered components appearing in Gulliivers Travels, which is a departure from our usual work - look out later in the year for Captain America, we worked extensively on the shields and car interiors - images will be posted when we are allowed to!

We have just supplied all Display Equipment for a DVD, Music and Games Shop opening in London, this and other similar enquiries received since we made changes to the Impulse POP Website are making us look at further potential services we can offer via the website. Impulse have a vast experience in the Home Entertainment sector, and also produce a range of standard products which will be more accessible later this year.

Other things on our "to do" list include:

-Further Exporting - our exports in 2010 were up by 28%, we see more potential in 2011
-Greater emphasis on alternative Supply Chain - Impulse have always offered alternative routes, and most pitches we make that exceed £100,000 require cost driven alternatives.
-Impulse expect to invest in further capital equipment in 2011. The success of our "Lights Out" Automatic Laser Profiler means that we can work smarter, and our capacity has grown. The effect this has on the business is currently being evaluated.
-2012 Olympics - more quoting and hopefully winning some of the work is important to us.
-Growth in the Convenience Sector, we have been successful working for a major Newspaper, and look forward to extending the range of displays for them and others in this area


We hope you enjoy reading this, and if you have any enquiries to discuss, or wish to talk further about the business, contact us by email on sales@impulsepop.co.uk or phone 01767 682756